The College Of Design and Media
With the global internet population at over 3.3 Billion and growing at a steady rate, increasing numbers of customers now make their purchase decisions online and buy online. In India the web is now established as a mass market media channel for the wealthy.
The main changes in internet access have happened in the last few years and the internet has become an essential part of office life, and plays a key role in many homes. The number of people with access continues to rise, but so too does the time they spend online. The pace of change continues to be rapid with digital channels constantly growing in volume and strength.
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